Natural demand boosts skin care market
As consumers become more concerned about personal care and the ingredients that are found in cosmetics amidst media scare stories, the natural and organic cosmetics market has seen solid growth, boosting the skin care category.
Reprinted from Spa Opportunities, May 21, 2013
It is gratifying to see the spa industry come full circle and return to it’s roots of health, healing and wellness. This new Swiss offering exceeds our US destination spa get away considerably. This investment in health sets a lifetime pattern for healthy living.
One of Europe’s leading wellbeing and medical health spa destinations, Grand Resort Bad Ragaz in Switzerland, has developed a long-stay lifestyle concept with a minimum duration of three months.
Lifestyle Living has been designed for guests who are looking to find out about and lead a healthier lifestyle – something which Grand Resort Bad Ragaz, with its wellbeing, medical and thermal spa offering, specialises in.
Guests will stay in one of the resort’s 24 luxury ‘home from home’ Spa Loft suites and, with guidance from experts, be able to pick from a myriad of services – covering hospitality, culinary, thermal spa, complementary and medical elements – to create their own bespoke package.
The minimum stay will be three months starting at CHF 7,500 (US$7,720, 6,000 euro, £5,080) based on two people sharing.
The Spa Lofts themselves are geared towards wellbeing and have the resort’s natural mineral water on tap, as well as spa pools and baths, saunas and a combined steamroom/shower.
Meanwhile, guests will also have unlimited access to all wellbeing facilities including the Tamina Therme, a natural water complex with mineral rich 36.5C waters; a sauna world which features the famous Swarovski crystal steamroom; two fitness centres; and daily exercise and relaxation courses. The package does not include meals, treatments or medical services.
“We already had long-term guests who were using the full hospitality infrastructure such as a daily laundry/clean and butler service based on a daily rate,” explains Kathrin Boerger, the resort’s director of marketing, sales & PR.
“But what we’re now offering is much more flexible as we offer guests the chance to design their own long-stay with components that fulfill their needs.
“We introduced Lifestyle Living because of customer demand and because it fits in extremely well with our philosophy of helping customers to take care of themselves. And we can offer that – whether it’s for those looking for a spa and wellness break or travelling on business, or those in need or rehabilitation or preventative medical care.”
Grand Resort Bad Ragaz has already put together a team he region that are creating compellinto sell the package and measure interest from calls and website clicks. If there’s demand, the next step will to be to combine two Spa Lofts to make bigger 125sq m (1,345sq ft) Spa Residence apartments for Lifestyle Living customers.
Situated in the foothills of the Alps in east Switzerland, Grand Resort Bad Ragaz features two hotels with 289 bedrooms and suites in total. In 2009, the resort completed a major CHF160m (US$165m, 128m euro, £108m) refurbishment.
Highlights of the overhaul included a new Spa Suites building with 56 bedrooms (24 of which will be used for Lifestyle Living); a 5,500sq m (592,015sq ft) spa, a revamped medical centre with 30 doctors on staff, and the renovation of Tamina Therme.
Reprinted from Beauty Packaging.com, May 9, 2013
High-income shoppers said they were just as likely to make a purchase at a brick-and-mortar store (78%) as they were online (77%), in the past 12 months.
The Luxury Institute surveyed wealthy consumers earning at least $150,000 a year about their usage of the Internet and mobile devices, and how these technologies affect their interaction with brands across platforms.
The report showed that despite the growing popularity of mobile and tablet shopping, research done on a traditional computer still feeds foot traffic into brick-and-mortar stores – leading to in-store purchases among 45% of the consumers surveyed. Only 25% of wealthy shoppers buy online after checking out merchandise and gaining insights at a store. Also, 20% of wealthy consumers reported using a tablet’s web browser to make a purchase during the last year. Catalog purchases were made by 17% of shoppers; telephone orders were made by 15%; and only 14% of shoppers made a purchase using a smart phone.
The bottom line is that brands should take note of this advice:
“Successful brands turn shopping and browsing into a seamless experience across traditional websites, apps for smart phones and tablets, and within brick-and-mortar stores. Wealthy consumers are eager users of the latest technologies and brands need to be, too,” says Milton Pedraza, CEO, The Luxury Institute.
By: Meagan Drillinger, reprinted from Luxury Travel Advisor, April 24, 2013.
Allow us to paint you a picture of who exactly the affluent American traveler is. We recently received The Resonance Report on Affluent Travel and Leisure, released by Resonance Consultancy and The Luxury Institute, and we think there are a few findings worth sharing.
First, the affluent American households take an average of three vacations per year that average six days. When these top-tier travelers are on the road, they are usually staying in a Ritz-Carlton hotel. We hear this is the number one hotel brand choice for high net worth households of $1 million or more. Affluent households under $1 million prefer to stay in Marriotts.
These travelers are visiting New York City, Las Vegas and San Francisco when staying domestic. Going Caribbean, they are most likely to visit the Bahamas followed by Puerto Rico and Jamaica. These households aspire to visit Turks & Caicos. (Maybe it’s time to start selling your clients their dream trip?) Italy is the number one overseas vacation followed by the U.K and France.
When on the road, affluent travelers are looking for wine country tours and luxury cruises.
By Anne Martin, a CIDESCO Diplomate, licensed esthetician instructor, the founder and chair of the Northwest Aestheticians’ Guild, and a former chair of the state advisory board to the Washington State Department of Licensing for Cosmetology, Barbering, Manicuring and Esthetics.
A bit of context for the need for law change in Washington state: estheticians are increasingly being hired by doctors, medical spas and clinics. We cost less than nurses and ARNPs, and our subject expertise is skin. In 2008 the cosmetic industry was a $60 billion industry; in 2011 it had increased by 5.3% … in a recession no less! The call for estheticians to work in these medical spas and laser clinics is sounding louder as the industry responds to the demands of aging baby boomers.
Currently, in Washington, estheticians are required to have 600 hours of education from a licensed school, and then take a state exam given by our governing body, the Washington State Department of Licensing (DOL), to earn an esthetics license. Embedded in that 600 hours is the scope of practice that permits use of lasers. Granted, this work has to be delegated or supervised by a physician (a condition imposed upon estheticians by the Medical Quality Assurance Commission). But, and here’s the rub: no 600-hour school curriculum can fit into it even the most rudimentary instruction on lasers, let alone the in-depth teaching that would prepare estheticians for laser work.
How does laser training happen now? It relies on the business that does the hiring, with no training consistency required. Typically, that education consists of the representative who sold the laser equipment offering two to four hours of training. And then that trained individual usually carries out the training on the next hire, etc. … a little like playing telephone. Some estheticians or their employers opt to pay for private classes; some pay to go out of state to recognized laser schools, for more thorough and longer training. A good training idea, but it comes at an economic loss to this state. A colleague who operates a laser clinic, with two physicians on board for oversight, reckons she has spent over $25,000 sending her estheticians out of the state for training over the last several years.
To address the laser dilemma, and to raise educational standards in our remarkably advancing esthetic profession, the Northwest Aestheticians’ Guild first presented the idea of tiers in stakeholder workshops held over a span of three to four years and sponsored by DOL. We had carefully considered the idea of a single 1200-hour license and then discarded it, because we thought there will always be those who prefer to practice traditional esthetics, sans lasers and medium-depth peels, and we wanted room at the table for all. Moreover, we believe it is important in this economic climate to avoid putting smaller schools under such pressure as to double their training to the point that they go out of business. Choice, then, was strongly supported: for schools, as to which tier they would offer (if not both), and estheticians, as to which they would study. Our belief is that the workplace demands will help potential students make the decision as to which tier best suits their goals and answers the marketplace needs.
When offering our proposal, we kept laser and medium-depth peels within scope for the new 1200-hour master esthetician license; the added hours will more broadly and safely educate, while producing work-ready estheticians. And we raised educational standards with the 750-hour esthetician, while defining laser and medium-depth peels as beyond scope of practice.
This new esthetics law belongs to everyone. From its inception, many have worked hard to craft the ideas into a truly viable proposals for law; for that work, they should be justifiably proud. But most specifically and at the last, when we needed people to show up and, most notably, to stalwartly defend against attacks by those who sought to either destroy the bill or co-opt it, the following formed the “Committee of The Crossed Fingers”: Melissa Siedlicki, CIDESCO Diplomate, creator and instructor of the medical esthetics program at Clover Park Technical College; Jennifer Errigo, CIDESCO Diplomate, instructor in fundamental esthetics at Clover Park Technical College; Debbie Caddell, esthetician and owner of Caddell’s Laser Spa; Karlee Sorenson, esthetic instructor and laser specialist; Renee Beck and Christine Brown, students – and their many classmates. Each wrote the letters and made the calls, testified or showed up to support the bill in the House and the Senate, endured late nights and long days, and stood together in on behalf of our beloved profession.
And a special huzzah to Sylvia Garcia, chair of the Department of Cosmetology, Manicuring and Esthetics at Spokane Community College. Many long conferences, particularly those with a very patient legislative committee lawyer, as we worked with the original proposal to craft the language that was ultimately passed into law, strategy meetings, and all the rest that this legislative process demanded, have been our lot from the beginning … and we wouldn’t have traded it for the world. Gratitude, Sylvia. Gratitude, Team.
All together, this committee worked with excellence and doggedness, doing what was needed each and every time to make sure that our beautiful bill passed successfully through the Legislature. This good bill, soon to be signed into law by our governor, accomplishes the following:
•Increases current esthetician 600-hour training to 750-hour to meet the needs of new technology and allow students additional practice and theory while in school;
•Prohibits the use of lasers and medium-depth peels for the 750-hour esthetician;
•Specifies that injections are beyond the scope of practice for all estheticians;
•Creates a master esthetician license that requires 1200 hours of training, a standard which is in line with several other states; notably Utah with 1200 hours, Kansas with 1000 hours and Nevada with 900 hours;
•Stipulates that the master esthetician can operate lasers and perform medium-depth peels (while still adhering to the MQAC rules for laser operation);
•Automatically grandfathers into the 750-hour esthetician license all currently licensed estheticians;
•Provides five avenues for current licensees to qualify for the master esthetician license during grandfathering; and,
•Gives until January 1, 2015, for estheticians to qualify for the master esthetician under grandfathering.
April 25, 2013 by Deborah Evans-Parker
Filed under Detox, Health and Healing, Natural Skin Care, Spa Business, Spa Finances, Spa Industry News, Spa Management, Spa Marketing and Branding, Spa Operations, Spa Retail, Spa Treatments, Spa Trends, Uncategorized, Wellness Treatments
We love to share skin care advice and this is from the founder of sumbody,
the natural skin and body care we represent to the
wholesale skin and salon industry.
Summer sun and fun can take a
toll on skin, leaving it parched, congested and damaged. The stress of travel,
changes in diet and routine, and prolonged exposure to air conditioning, sun
and chemicals can wreak havoc on your skin. While sunscreen is great for
protecting skin from harmful UV rays, it can clog your pores and deposit toxic
chemicals, leaving your pores congested and unable to absorb or expel (see
Fall is the time to take a deep
breath and clean up our act. It is imperative to prepare skin for the harsh
winter, to make sure it survives looking luscious, hydrated and healthy.
Detoxing is the key to preparing your skin to stay healthy and beautiful all
Pores are the gateway to the
skin, and skin is a gateway to our bloodstream. When pores are congested and
suffocated, it is virtually impossible for them to absorb the actives of your
usual skin care products. If your pores are clogged, not only are they unable
to properly absorb any skin care you may use, they cannot expel the toxins and
oils they have been processing. This can aggravate preexisting conditions such
as rosacea or acne or make oily skin oilier, dry skin drier and accelerate
With fall comes cooler weather
and decreased humidity. The transition of seasons brings many changes to our
daily lives that affect our skin. I’ve highlighted some of the most important
changes below and included tips on how to protect your skin.
Cooler and drier temperatures and
exposure to constant heat fireplaces and cold, wind, and rain are harsh on skin. Changing your skin care regimen to keep up
with these seasonal changes is key. What worked in the warmer, humid months is
not what your skin needs now. Learn to layer. Use body oil rich in EFA such as
avocado under your lotion (try putting it on in the shower after soaping). Use
face oil under your face cream.
2. Dry dead skin
Use cream-based or gentle
exfoliates such as finely-ground sunflower seeds, almonds or quinoa flour (easy
to make at home!) to remove the dead skin cells instead of harsher drying and
3. Artificial air
Fall weather and lack of humidity
can dehydrate skin. Use a serum with hyaluronic acid, which forms a barrier on the skin,
primrose oil to hydrate skin and repair damage from harsh chemicals and
4. Skin and wardrobe
Change up your makeup. Foundation
colors and your overall color palette need to change with the seasons. Make
sure to keep up with the seasonal colors and not get stuck in the makeup rut.
You can still be yourself and add a little pop to your look. Subtleness is key.
This fall and winter color is in. Try a vibrant color like purple or green as a
liner on the top of your lid for fun color with out feeling overdone.
5. Don’t forget your lips
Mix a little olive oil with sugar
and gently scrub it on your lips to keep them exfoliated. Stay away from lip
balms that contain petroleum products, chemicals and artificial flavors. Look
for balms that are high in shea butter, avocado oil, apricot oil and coconut
6. Basic musts that
Some things still stay the same.
We need enough water for hydration (take up sipping herbal tea during the
cooler months), proper nutrition (switch your summer salads to braised dark
leafy green such as kale, spinach and chard), get adequate “down
time” (fall brings on back to school, holidays… make sure to take time
for yourself) sleep, exercise and joy to both look and feel healthy.
7. The sun is still a
Remember you can still damage your skin from the sun even during fall and winter.
So wear a hat that protects your face, limit your sun exposure or wear a
natural sunscreen when you go out.
8. The cooler months can
bring on the blues
Happiness is key to beauty. As
the days shorten and the weather cools, incidences of both cabin fever and
depression rise. A little fresh air goes a long way! Take a brisk walk, open
the window, sit outside and sip some tea. Have a room with full spectrum light
bulbs, invite friends over, read a good book, take time to meditate or try
something new. Beautiful skin goes beyond what we eat, how much sleep we get
and what products we use. The way we are feeling does show up on our face.
Think about the glow of someone in love versus how someone looks when they are
stressed or troubled. Reducing stress, and increasing laughter and joy help
maintain a youthful glow.
I have devised a simple five-step
program you can make at home that will unclog your pores and remove toxins,
leaving you chemical-free, happy, healthy and functioning skin, so you can both
absorb all the actives in your skin care and expel toxins so they don’t build
up in your pores.
Step 1 — Detox Cleanser
1 teaspoon organic apple cider
2 teaspoons apple juice
¼ teaspoon honey
¼ teaspoon soymilk
½ teaspoon Quina flour
Mix all ingredients in food
Step 2 — Detox Toner
1 teaspoon organic apple cider
3 teaspoons of roobois tea
Step 3 — Detox Serum
1 teaspoon aloe vera juice
½ teaspoon of burdock root tea
½ teaspoon white tea
Step 4 — Detox Moisturizer
Pure jojoba oil
Step 5 — Deep Pore Mask
1 teaspoon kaolin clay
1/8 teaspoon activated charcoal
Mix with one part apple cider vinegar and four parts
water to make a thin paste.
By Deborah Burnes, CEO and Founder of sumbody and author
of Look Great, Live Green
A practical guide to choosing your ideal Product House partner
Robert Czik, Finders Health, Spa Find
I am a the managing Director of a reputable Skincare brand and after 30 years in
the Spa industry, I feel well qualified to give some guidance on this topic.
So how do you know when you have found the right partner. Well, sometimes it
is ”love at first sight” and if you are very lucky this may work
for you and you don’t have to read any further. However, if this is an
important decision for your business and your reputation, please read on..
Before you ask any meaningful questions, please carefully consider the Skincare
concept on offer. This is important for your therapists and your clients. Does
the concept sound credible and is it attractive enough? After all, you will be
spending good money and time in training your staff to explain ”the
concept”, then you will be spending your money in “advertising the
concept” and you may even decorate your treatment rooms to
fit ”the concept”. So this needs careful consideration since
your ”love at first sight” should be as long-lasting as
possible. So here are some key points about the right concept for your outlet:-
a. You need to love the concept and your staff need to be attached and
devoted to the concept.
b. Research with your clients that the concept has the ”consumer
appeal” that meets their expectations.
c. If you have several concepts in your outlet, do not duplicate the same concepts
between brands – this can be confusing for your consumers and have a negative
impact on your business.
d. The concept needs to have longevity – concepts depend on fashion trends
but beware of gimmicks.
e. The skincare concept needs to complement your own Spa concept – if it does not fit
well in your spa, give it a miss-it may be great but it’s not for you.
f. Do not fear being different – it may help your business. BUT if you are
on “on the fringe” your business may suffer. So here I am blowing hot
and cold but you can use your common sense to make a wise decision. If unsure,
ask your clients!
So, enough conceptual stuff - let us dive into the ”heart of
So you are a customer who needs a good quality product at a good price and with good
support from your supplier. Well, on the face of it this should be simple, but
the reality is different from the promises conveyed to you by your would-be
supplier, who is very nice indeed and has all the right answers but
an ”in depth grilling” may be an excellent course of action
How do you determine good quality and what does it mean? You need to be well informed
with solid information, so read on….
Good question No 1 – Are the products manufactured to GMP standard?
(not a bad starting point and you really sound knowledgeable and your would-be
supplier is put ”on guard”…). A good manufacturing practice (GMP) is a production
and testing practice that helps to ensure a quality product. Many countries have
legislated that skincare and pharmaceutical and medical device companies
must follow GMP procedures
- be suspicious if your supplier has never heard of this term!
Good question No 2
Do you have a batch control system for your products?
(this is a surprise question to your would-be supplier, so watch the reaction…) A
proper batch control system has 2 crucial parts – a. The batch number needs to
be applied to the product at the manufacturing point. Preprinted packaging with
this number will not do! since it does not correctly reflect the
manufacturing date and because each product batch should have its own number.
No respectable supplier will use preprinted batch numbers, and the cutting
question to ask is about the timing of the batch number application – this
needs to be at the filling point in the manufacturing process. And b. A sample
from the batch is kept in the factory. This will be stored at high temperatures
and low temperatures to observe if any negative changes occur over the lifetime
of a product (typically, 2-3 years). In case something goes wrong, the batch
should be traced and recalled from the market. Luckily, in my 30 years’ career,
this has never happened to us.
Good question NO 3 – Ingredients?
Well, this is a complex story but you can approach it this way – do the product
ingredients comply with current EC legislation? This means that only EC
approved ingredients should be used in the production. Allergy causing
agents identified by the EC, can be used but they should be listed on the box
and should be accompanied by a warning. (Please do not try chemistry questions
if you are not knowledgeable…)
Tricky question No4 - Are your products Natural
In fact these are two separate questions, but people often combine them in framing
their question. Since there is no easy answer, your supplier will reassure you
with a simple “yes” but beware, there is no precise definition on
these terms and the EC has not provided any clear legislation about these
topics (this work is in progress but ”don’t hold your breath”).
The best advice is to beware of clever ”sales patter” on this
Good question No 5 – Ideal Price point.
This depends on your client profile since your skincare brand can be too expensive
for your customers or too cheap. In general terms Spa outlets will command a
higher price point, but one needs to consider that even rich people
want ”value for money” (particularly in a recession!). So the
price point evaluation should take into account the ”value
proposition to your consumer” and what is the correct pricing for that
price point. Generally, your therapists are not ”hard sell
retailers” so the price offer should be attractive enough to ensure good
Tricky question No 6 – Do you use Parabens? Parabens
are a common preservative used by skincare manufacturers because they are
effective and have a proven track record. So what is wrong with Parabens? Well,
a lot of negative publicity around these ingredients has convinced many
manufacturers ( including our company!) not to use them. However, they are an
EC-approved ingredient and the scientific case against Parabens is not
proven. So it’s your decision …
Tricky question No 7 - Are your products of
You are really inviting an obvious screamed answer - Yes …Yes…Yes . So please
do not ask this. A much better way to assess quality is by conducting a small
survey with some clients, therapists, and your own family. A sample of 20
people may give you some answers.
Good question No 8 What Marketing Support will you receive once
you become a client? Here please remember that there is no such thing as a
free lunch since all the Free goodies are eventually paid by somebody: either
the consumer (by paying higher prices) or your outlets (by having lower
a. Free Samples -
-how many do you get free?
- what if you need a larger quantity, say 5000 for a mail-out? How much will you pay
- are the samples available for all the products?
- do samples come in different sizes?
b Free literature
- What is available and is it free
- What about ancillary literature such as appointment cards, prescription pads?
c Display materials
- What is available?
- Is it attractive?
- It it free?
- Does the company supply marketing support with regular promotions?
-Special event offers, eg Christmas packs, Mothers Day Gifts etc..
- What about help with literature design or web design support?
Good question 9 -
What is your branding policy?
This is a marketing related question that will reveal your supplier’s intentions. Each
supplier would like to impose their own branding policies, eg certain colour
preference, certain way of displaying the products, how to sample and treat
clients, etc. This may be good for your business or perhaps detrimental if they
conflict with your own establishment branding strategies. The main brand in
your establishment should be your own brand and your supplier’s branding should
complement yours, not the other way around.
Summary question 10
Not really a question but an observation - the people that supply you should
work in harmony with your own staff, so if you don’t like your “future
partner”, even if you have “fallen in love with the product”,
you may have a problem. Remember, we sell a “feel good experience” to
the consumer and anything that can spoil this mission should be avoided.
Making a wise decision is not just a matter of ”falling in love” and being
lucky. The harder you work at this, the luckier you will be.
Some great information shared by the founder of our natural spa line sumbody.
“Paper or plastic?” This simple question at the checkout has left me paralyzed. Of
course now that we can bring our own, the debate is over. However, it is just
starting in the personal care/cosmetic industry. What should you avoid, what is
toxic, how does it affect your health, the planet’s health, do we need to take
a chemistry class to understand what is in our bottle of shampoo? Understanding
the ingredients in personal care products can become so overwhelming and
confusing we tend to shut down. It leaves us with so much information that we
cannot possibly control, have the time to comprehend it all, decipher or even
begin to live by. The first step when trying to make changes that seem daunting
– whether it is to eat better, exercise more, live a “greener”
lifestyle or clean up your chemical overload from personal care products — is
simple. You don’t have to be perfect. You can start to make simple changes in
your daily life that will have a big impact. We don’t need to live in the woods
and weave our own clothes and forage for all our food to create change. If a
few people did that, it would have far less of an on the environment than if
everyone used kitchen rags instead of paper towels, or carried glass drinking
bottles instead of disposable plastic. The key is to do what you can and make
changes that work with your lifestyle. To reduce your exposure to toxic
chemicals in personal care products, it can be as effortless as where you reach
on the shelf at your store. Here are some simple rules to live by:
1. Use less/
limit your exposure
Go through your
bathroom and be honest about what you really need. Separate all your products
into two categories, the “must have” and the “why.” I am
always impressed with the amount of extra products we all have. I have seen
someone with as many as 10 different leave-in conditioners, shine enhancers,
defrizzers and smoothing creams that they were applying after each wash. One of
my favorite examples was a woman who was putting on six different
“miracle” creams to combat aging through out the course of the day –
all promising to do the same thing. The thought of giving up those products was
enough to send her to her therapist’s chair. After a lot of coaxing and
reassuring her that not only would she and the planet be healthier, but if she
gave it two months she would see that her “miracles in a jar” were
making her skin age faster due to all the chemicals they were filled with, I
promised her she could save money, time, energy, her ego and the planet all at
once — and she let them go. Two months later she was simply glowing, she
greeted me with a smile and said she had never gotten so many comments on how
wonderful she looked. Not only that, but with the money she saved she managed
to purchase some new clothes to go with what she described as the “new”
products with more then one use
This will not
only help you achieve your first goal but will also help you cut down on
different chemical exposure and reduce packaging waste.
There are so
many dual uses for products. Next time you want to remove your make-up, try
some organic olive oil from your cupboard, or use your face cream. Shampoo
works perfectly as body wash, some face creams are wonderful before applying
make-up, real handmade soap (made using the old-fashioned kettle method) works
wonders as a shaving cream, a lot of nighttime eye moisturizers/wrinkle
prevention balms can be used around the lips and cuticles, and the list goes on
and on. Try out different applications with the products you are currently
using. Be careful to read all the warnings first.
products with a shorter list of ingredients.
More does not
necessarily mean better. A lot of what is on a label is either bad for you,
cheap filler, or included “for show.” (This is what we call
“window dressing” in the industry — put into a product in minuscule
amounts to look good to the consumer when he/she is reading the label, but not
in amounts that are high enough to be effective.) Just by choosing products
that use less, you will be exposing yourself to fewer toxins and fewer
resources will be used in the manufacturing of the product.
4. Forget about
what the label/packaging look like
What the bottle
says and looks like has nothing to do with performance. Don’t let a pretty
package sell you. Tell yourself the truth. Look for products that use the least
amount of packaging possible. Overuse of packaging is a waste of our planet’s
resources, and is filling our landfills. Also, a company that is willing to
forgo the extra sale they will inevitably get by packaging power is making a
statement and taking active steps to reduce waste.
5. Don’t be
sold by name-dropping
is so imbedded in our memories that we are not even aware of it. Common things
I hear over and over again are “I use Chanel No. 5 just like my
grandmother,” or “I can only use Tide, it reminds me of home.”
Consumers also relate to major names, “It’s Prada face cream, it has to be
good,” “Johnson and Johnson makes it, it’s safe,” “It cost
$200 for half an ounce, I know it’s good.” Let go of any and all preconceived
notions you currently have and allow yourself to inspect everything form an
unbiased standpoint. You may still wear your grandmother’s perfume or buy the
$200 half-ounce face cream, but let yourself see the naked truth, unmask your
products. This is the only way to really be in charge and make a choice based
on knowledge — not nostalgia or marketing.
6. Make your
own criteria of what is acceptable to you
A few simple
ways to do this: Make a list of the top ingredients that you will not put on
your skin, and find products without them. Your list could be two or 20 items;
it’s what you feel safe and comfortable with. Empower yourself and send a
message to manufactures with what you spend your money on.
7. Get intimate
with your products
Look at the current
products you are using and read the ingredient lists to decide if you want to
continue to use them on your body. Take a look beyond what the front label says
and look inside your products, see their inner beauty or the mask they hide
behind. Once you look deeper and take away the layers of fluff, you might have
a different view. Manufactures spend millions and millions on what to say on
this front label to get you to buy. With catch phrases like “all
natural,” “organic,” and “good for you, good for the
planet,” there is a sea of confusion and misleading claims, names and
label jargon to decipher.
8. Resist the
urge to buy
Stay away from
the beauty aisles. If you have products that you like and that fit your
chemical-free criteria, resist the urge to purchase more. It is amazing how
many products we all have and how many new ones we try. There will always be a
new exciting miracle cream on the market, but you simply do not need it. Stick
with what you know, love and are familiar with the ingredients in. Just by
reducing you impulse purchases, you will reduce your exposure and save money
9. Switch to
Even the worst
mineral make-up has fewer chemicals than most liquid foundations.
should be listed in order of most to least. This helps you determine two things
– how much of an active ingredient is in your product as well as how much of a
chemical you want to avoid is in it. A lot of people have difficulties with
letting go of fragrance. There are just some scents you cannot make naturally.
You can, however, blend fragrance with essential oils to reduce the amount, or
simply use less You will notice on some labels, fragrance will be toward the
top and some at the bottom.
Just by making
these 10 simple changes, you will see a vast effect. Just one of them would be
enough, if that is all that you choose to do. If you become overzealous, being
a label detective is a never-ending project. There is always more we can learn.
Burnes, CEO and Founder of sumbody and author of ‘Look Great, Live Green’.
The latest research from Mintel reveals that online retailing is the ultimate shopping channel for American men when it comes to beauty products.
According to the market research company, the ease and convenience features of shopping online appeals to some 60% of men aged 18-34 who buy beauty products – and they agree that buying online is more convenient than shopping in-store.
This compares to 52% of women of the same age – and 41% of their older male counterparts (aged 55+).
Moreover, 37% of younger men who buy beauty products also report being more likely to make impulse purchases when shopping online compared to shopping in-store, versus 26% of female consumers of the same age.
Shannon Romanowski, beauty and personal care analyst at Mintel, said: “The time-saving factor is one of the key drivers for shopping online. As men are particularly motivated by time-saving and convenience as reasons for shopping online, beauty retailers may want to consider expanding more marketing efforts to this often untapped consumer in the beauty category.
She continues, “Men are a prime target for online beauty retailing as they are less likely to want to spend a lot of time browsing stores and are looking for quick, simple and convenient ways to get the products they want. Additionally, the internet allows for a level of anonymity when shopping for products that may be a bit embarrassing to shop for in person like anti-aging or hair thinning products, particularly for men.”
Mintel’s research also shows what types of beauty products online shoppers purchase he most. So – what’s the most popular online beauty purchase? Facial skincare.
One in ten (10%) U.S. consumers who buy online say they have bought facial skincare products online in the last year, followed by women’s fragrances (8%), male fragrances (7%), and makeup (8%).
“Facial skincare, fragrance, and makeup are the most purchased beauty products online, which is a departure from the most purchased beauty products in-store,” explains Romanowski.
She continues, “These products tend to be higher priced, making them more of an investment, and also have longer purchase cycles so consumers may not mind waiting a little longer for shipping. Online shopping also provides consumers with access to more premium and specialty items that were once only available to those who lived near urban areas or high-end shopping outlets.”
Reposted from Beauty Packaging.com Posted 1.10.13
Murses, manx, and mantyhose, oh my. It seems like there is a growing trend of sticking “man” in front of all mainstream women’s products, but it’s much more than that. There is a whole “mansome” revolution afoot.
Don’t tell Tom Selleck, Bert Reynolds or Robin Williams but there is a new “manliness” of today. More than ever, men are taking great strides to improve their appearances. Gone are the days of hairy chests, scruffy facial hair and thrown together outfits. Shaved bodies, smooth skin and sensational clothes are now part of the 21st century male identity.
Companies, products and spas have gone to great lengths to accommodate men in a world of beauty and fashion. Even products like “fresh balls,” an antiperspirant for the male groin area, are on the market.
It’s all part of a revolution in “man-scaping.” A revolution so powerful, it is inspiring men to get manicures, pedicures, waxing treatments and much more.
Morgan Spurlock, the film-maker of the new documentary “Mansome,” released last Friday, met up with “Nightline” to spend a day getting “man-tastic.”
Spurlock discussed the point of his film over a pedicure at the Bliss Spa in New York City.
“I think there’s a great question the film asks which is what does it mean to be a man,” he said.
The film “Mansome” features Jason Bateman and Will Arnett enjoying a lovely spa day, but in truth it’s not comic relief, it’s reality. Take manty-hose for example, even Madonna is glorifying the style in her “Girls Gone Wild” music video, where muscular men strut around in heels and pantyhose.
Being a man used to mean being fierce, savage, and hairy, but that’s not so much the case anymore. According to Spurlock, women might say that a perfect guy is comparable to the Brad Pitts and George Clooneys of the world who are the most aesthetically pleasing and also incredibly successful.
“I think you can be a sensitive male,” Spurlock said. “If you are a sensitive male, you are a male-icorn … Manicorn. You are the ever elusive perfect man.”
A few years ago we might call this uptick in grooming, metrosexual, just a style. Now we don’t call it anything because it has become so normal. According to Bliss Spa pedicurists, about 40 percent of their clients are men getting daily treatments like facials, treatments and even something called a “mankini” wax.
Saks Fifth Avenue stylist Eric Jennings told “Nightline” man bags or murses, man jewelry and MANX — otherwise known as Spanks for men — are hot fashion items right now.
“Most guys are now wearing this for vanity,” Jennings said, referring to a pair of MANX. “It will compress you up to 1 or 2 inches around the middle.”
But that’s not all. The underwear company Frigo sells a brand of luxury performance boxer briefs at $100 a pair, and said that the underwear is stretchy and adjustable.
“It keeps you stabilized and your bits and parts in place all day,” said Mathias Ingvarsson, the chief executive officer of RevolutionWear, the firm behind the brand. “You wouldn’t be surprised if a bra and underwear cost $200 in the store so we felt that it was time for the men to get the extra opportunity.”
So there you have it, the new revolution of what it means to be a man. Take a look around, some guy out there is wearing one-hundred dollar underwear, others have soft, smooth skin, and others impeccably dressed. Nonetheless, more men are becoming conscious and aware of where they measure up in society, and how they look
By John Berman, Elizabeth Stuart and Cassy Arsenault
Source: Nightline, ABC