Golf Ball “SPAball Massage” appears in American Spa Magazine

November 2013 issue of American Spa Magazine, says “GBM Health is now licensing SPAball Massage packages to spas and resorts world wide.”

Here’s the scoop:

A few years back, the folks at GBM Health, Inc. started a unique revolution with the original and innovative use of golf balls and their patented SPAball Kaddy for therapeutic massages. Riding the success of that product line, the company is now able to offer licensing of exclusive “SPAball Massage” packages to spas and resorts worldwide. Even though just launching in August, 2013, a handful of resorts and spas are starting to sign on already.

A little set-up and background — the SPAball Massage offerings at these resorts center around the SPAball Kaddy product line designed by GBM Health, Inc. The SPAball Kaddy is the first ergonomically balanced, cup-like device that perfectly cradles a standard golf ball for massage. The SPAball Kaddy allows the therapist to push more deeply into the muscles, while still remaining “in-touch” with the client, providing more targeted therapeutic results.

Therapists trained in the specialized practice of SPAball Massages will be offering three different packages at spas and resorts internationally:
•GOLF ESSENTIAL – Deep massage with stretches and techniques to help a golfer perform better
•DEEP ESSENTIAL – Deep tissue with special cross fiber techniques to help prevent injury and relax sore muscles
•RELAX ESSENTIAL – Therapeutic yet surprisingly relaxing with smooth, deep and rolling techniques with the tool

It bears repeating that the interesting and unique aspect about each of these special massages is that they are all done exclusively with the SPAball Kaddy, the original golf ball massage tool. These massage packages even include a free SPAball Kaddy for self-care to use between massage services, providing customers a guide for health empowerment at home, in the office or while traveling.

The original Golf Ball Massages, now expanding to the SPAball Massage offerings, have been increasingly popular with a growing fan base; including celebrities, medical professionals and golf industry pros:

For more information on this new SPAball Massage service, how to get it licensed at a spa/resort or to find out where it is being offered go to: www.SPAballMassage.com

Why Should Golfers Stretch?

I know, stretching is a bore….zzzzZZZZZ.

But think about how cool it would be to add yards to your drive! Spank your buds in the next skins game. And stretching is free!

Lack of flexibility will make your swing short and narrow, which reduces the distance on your drive. Stretching becomes WAY less boring if you realize all it can do for you!

You love that look on Cliff’s “alligator hands” face when he has to pull money out of his wallet, right? Plus, when you stretch you reduce the risk of tearing your muscles, which can keep you from playing in the first place.

There are many more stretches you should do, but these are my top picks!
1.Triceps & Shoulders
2.Pectoralis
3.Shoulders
4.Deltoids
5.Obliques
6.Hand, Wrist & Forearms
7.Glutes
8.Hamstrings
9.Waist & Torso
10.Calf & Achilles Tendon
11.Quadriceps

If you hate to stretch …. get a MASSAGE by a professional massage therapist. That’s their job and it’s WAY more fun! Win win.

Top Golf Stretches
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#1: Triceps & Shoulder

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#2: Pectoralis Top Golf Stretches

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#3: Shoulders Top Golf Stretches

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#4: Deltoids Top Golf Stretches

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#5: Obliques Top Golf Stretches

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#6: Hand, Wrist & Forearms

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#7: Glutes

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#8: Hamstrings

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#9: Waist & Torso

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#10: Calf & Achilles Tendon

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#11: Quadriceps Top Golf Stretches

6 Reasons to Ditch the Sneakers and Go Barefoot

Reprint -Written by David Gelfand. www.juil.com

Going barefoot as a kid shouldn’t only be a nostalgic, passing thought for you. Being able to reconnect with the earth in peace is truly one of the greatest sources of healing available to us. Unfortunately, our jobs, hobbies, extracurricular activities, and SHOES have all prevented us from spending enough time outdoors. This disconnect from nature and palpable, fresh life can wreak havoc both on our physical health and mental state.

barefoot-running-sand

I’m here to convince you that you should no longer let your job, shoes, or TVs get in the way of being outdoors. Here are five great reasons why each and every one of you should kick off your shoes at least once a day and step outside for nothing more than thought and relaxation.

barefoot-walking-beach

1) Foot Strength – That “support” in your shoes isn’t all that supportive. In fact, shoes generally cause more problems than they actually alleviate. Examples of these include an unnatural gait and friction which, in turn, can lead to any number of foot ailments.

2) Posture – Walking and/or running barefoot can also help improve your posture. Wearing shoes causes your feet to be positions unnaturally and, as a result, forces bad posture and back problems. Strengthening your feet can help with flexibility and agility for better posture.

3) Awareness – Being barefoot and experiencing nature first hand has shown to increase a person’s state of awareness and alertness. The soles of your feet have a TON of nerve endings which, when connected with the earth, provide great sensory feedback.

4) Reflexology – The study of reflexology is based on the stimulation of reflect points throughout your body (feet and hands, specifically). When walking barefoot, the natural textures of the earth apply pressures and stimulation to those points.

5) Earthing – the benefits of going barefoot aren’t just biomechanical in terms of foot strength. The earth’s surface has an endless supply of electrons that, when absorbed, help alleviate inflammation and synchronize your body’s frequencies.

6) It feels good – This should really be the only reason you need to step outside and let loose. If it makes you feel good and causes no harm, what have you got to lose?

earthing-daisies

Try it out – you won’t regret it! Whether it’s the sand, grass, mud, or even snow, you’ll feel refreshed and more alive after!

Post by David Gelfand

Spas Now Licensed to Offer SPAball Deep Tissue Massages

(Thousand Oaks, California) – A few years back, the folks at GBM Health, Inc. started a unique revolution with the original and innovative use of golf balls and their patent pending SPAball Kaddy™ for therapeutic massages. Riding the success of that product line, the company is now able to offer licensing of exclusive “SPAball™ Massage” packages to spas and resorts worldwide. Even though just launching in August, 2013, a handful of resorts and spas are starting to sign on already.

SPAball KaddyA little set-up and background — the SPAball Massage offerings at these resorts center around the SPAball Kaddy product line designed by GBM Health, Inc. The SPAball Kaddy is the first ergonomically balanced, cup-like device that perfectly cradles a standard golf ball for massage. The SPAball Kaddy allows the therapist to push more deeply into the muscles, while still remaining “in-touch” with the client, providing more targeted therapeutic results.

Therapists trained in the specialized practice of SPAball Massages will be offering three different packages at spas and resorts internationally:

Golf Essential SPAball massage
Deep massage with stretches and techniques to help a golfer perform better

DEEP essential SPAball massage
Deep tissue with special cross fiber techniques to help prevent injury and relax sore muscles

RELAX essential SPAball Massage
Therapeutic yet surprisingly relaxing with smooth, deep and rolling techniques with the tool

It bears repeating that the interesting and unique aspect about each of these special massages is that they are all done exclusively with the SPAball Kaddy, the original golf ball massage tool. These massage packages even include a free SPAball Kaddy for self-care to use between massage services, providing customers a guide for health empowerment at home, in the office or while traveling.

The original Golf Ball Massages, now expanding to the SPAball Massage offerings, have been increasingly popular with a growing fan base; including celebrities, medical professionals and golf industry pros: READ HERE

For more information on this new SPAball Massage service, how to get it licensed at a spa/resort or to find out where it is being offered go to: www.SPAballMassage.com or www.devansassociates.com.

Hot Looks: Oil and Milk, by Vanity Fair

Reprinted from Vanity Fair, March 14, 2014

Of all things to consider putting on your face, we’ll admit it—oil and milk aren’t usually on the list. But thanks to these game-changing face and body oils (and face milk!), our square thoughts on skin care have changed.

1. Kahina Giving Beauty Fez Body Serum: A blend of steam-distilled essential oils (argan oil and vitamin E) from the sacred imperial city of Fez, Morocco, this rich serum quenches dry skin while leaving behind a subtle scent of rose, vetiver, clove, and cumin.

2. Kate Somerville Dilo Oil Restorative Treatment: This 100-percent-natural oil improves the look of skin firmness and elasticity, evens skin tone, and helps to reduce the appearance of lines and wrinkles.

3. Ole Henriksen Pure Truth Youth Activating Oil: A fave. This lightweight, citrus-scented, potent, anti-aging-treatment oil quickly absorbs, and skin is immediately brighter and more radiant.

4. Omorovicza Gold Shimmer Oil: Infused with coconut, rice germ, apricot seed, and calendula oils—for deep hydration—and tiny flecks of gold—for subtle but unmistakable sheen.

5. Josie Maran Pure Argan Milk Intensive Hydrating Treatment: Takes the benefits of milk to a whole-new level. With a blend of purified water and my much-loved 100-percent-pure argan oil, this mild milk renews the driest, most sensitive skin. To put it lightly, it does a face good.

6. Marula Pure Marula Facial Oil: It can be used alone as a highly effective anti-aging moisturizer, added to other facial products to boost their efficiancy, soothe skin after facial treatments or sunburn, and used as a perfect makeup primer. Plus, it smells like a dream.

Packaging, African Landscape, Logo Marula Oil John Paul Select

7. Colbert MD Illumino Face Oil: An instantly soothing face oil that improves skin’s overall tone, texture, and glow.

5 Ways Going Barefoot Can Improve Your Health

Reprinted from David Gelfand, www.juil.com, Earthing and Grounding

A few weeks ago we featured a post about Michael Sandler’s book, “Barefoot Running.” This blog post talked about the benefits associated with running barefoot, of which there are many! Suddenly ditching the shoes and going for a run barefoot isn’t easy, though, and I don’t blame you for being a bit hesitant.This blog post talked about the benefits associated with running barefoot, of which there are many! Suddenly ditching the shoes and going for a run barefoot isn’t easy, though, and I don’t blame you for being a bit hesitant. Luckily, Sandler actually has another book out there titled “Barefoot Walking” – an appropriate partner to the “Barefoot Running” book, wouldn’t you say?

In this book, Sandler describes both the benefits of walking barefoot as well as the best ways to get started. Here are five excellent reasons to consider ditching the shoes every once and a while and giving your feet a fresh start:

1) Get Your Baby Feet Back – going barefoot isn’t easy and it may even feel a bit uncomfortable at times. The reason is that, having worn shoes your whole life, your feet lost that extra cushion of support on the bottom of your feet (your shoes took the place of that!). When you go barefoot and stimulate the bottom of your feet, that skin will begin to chicken and will make challenging surfaces easier to deal with!

baby-bare-feet-1024x474

2) Strengthen Your Core – walking barefoot doesn’t only take getting used to for your feet. Your core and back muscles also must get used to maintaining your position. Walking barefoot helps strengthen these core muscles, allowing you to feel stronger overall.

3) Improve Your Body’s Circulation – by exposing your feet to the surface of the earth and strengthening them at the same time, you’re able to improve the circulation in your feet (and the rest of your body). You’ll start to notice that your feet might not feel as cold, which certainly is nice!

going-barefoot-benefits

4) Alleviate Foot Pain – as with any other sort of exercise and/or weight lifting activity, your muscles need some time to adapt and recover. Feeling some soreness is totally normal. But over time, that soreness will create strengthened muscles and healthier feet.

5) Earthing Benefits – this one’s a little inside tip from the Juil team. Going barefoot is at the center of the principles of Earthing or Grounding. When you place your feet or skin in direct contact with the earth, studies suggest that the earth’s antioxidant-like electrons enter your body and help decrease inflammation and give you better sleep!

foot-steps-wet

Like I mentioned earlier, walking barefoot takes some time getting used to. Fortunately, as with any other commitment you make, the end result will make you feel better and healthier. I encourage you to start slow and give it a shot – take your shoes off at least once a day and take a walk barefoot. You won’t regret it!

Retail Merchandising – Telling the story

Merchandising should tell a story. The same concept is used in spa retail as in creating the spa experience. A sensory driven retail experience drives the most sales. Appeal to as many senses as possible. Create a mood by using bath brushes, sponges, dry plants/herbs, stones, branches, dry grasses, framed words such as relax, drift, succumb, etc. Use before and after photos. Make the area educational and have snipets from recent research on an ingredient, a botantical, any lastest news to support your product lines. Put our sample products, testers, allow clients to smell, touch, taste, see and hear about what you have. Allow the clients to experience the products and create a reason for them to linger. Have seating, scent the air, have lots of testers, create a sample bar, allow the client to take a small portion of a product home to trial. Use visuals and point of sale information. Set up your area to sell itself when no staff is around. Don’t tell about the products and features, but the benefits and what the client gets from the purchase. Organize the products and information into needs or benefits the client might be looking for. Make it easy for the client to purchase take home products or “not to be without” products. Have a money back guarantee. Do more than just display line upon line of product with no selling information. Maximize the opportunity to sell and your clients to experience what your spa experts recommend. Tell them why they need the product and what it can do for them.

The Problem of Green Washing in the Spa Industry

Reprint -Beatrice (Vallant) Hochegger , Tuesday, March 11, 2014

This article aims to reveal a downside and challenge that goes hand-in-hand with being “green” — and not only the spa industry, but every industry. We are talking about the phenomenon of green washing.

What is green washing all about? According to Greenpeace, green washing can be considered as “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

In other words, green washing happens when a company or other group promotes environmental green-based images or initiatives but actually operates in a way that is harmful to the environment or in an opposite attitude to the aim of the announced initiatives. This can include misleading consumers about the environmental benefits of a product through ambiguous advertising and unproven claims.

The general idea is that green washing creates a benefit — which could be more customers or partnerships with green organizations — by appearing to be a green company.

But how does green washing affect the spa industry? On the one hand, consumers’ and guests’ expectations concerning sustainable activities of companies are constantly growing. But on the other hand, they are skeptical of green claims with which companies advertise.

Unfortunately, it turns out that this skepticism is justified. The results of a recent report called “The Six Sins of Green Washing” show that a majority of sustainable and environmental marketing statements in North America are inappropriate, inaccurate and misleading.

The survey identified 1,018 consumer products, which were bearing 1,753 sustainable and environmental claims. Only one out of the 1,018 examined products was truly sustainable, and the remaining claims were false and misleading.

Based on the TerraChoice survey results, the following six patterns (or “sins”) in green washing were identified:
•Hidden trade-off: A product is declared to be green solely based on a single environmental attribute (e.g. recycled paper) or an unreasonably narrow set of attributes (e.g. recycled paper as well as chlorine-free bleaching) without attention to other important environmental issues like energy consumption, global warming and forestry impacts of paper. These claims are usually not false but make the product appear greener than it actually is.
•No proof: Environmental claims that cannot be justified by information that is easily accessible or by a third-party certification are categorized as sin of no proof.
•Irrelevance: By making environmental claims that can be truthful but are not helpful and not important for consumers searching for environmentally-friendly products, companies commit to sin of irrelevance. Consequently, the advertisement distracts consumers from finding an authentic and truly green product or service.
•Vagueness: This sin is committed by claims that are broad or poorly defined in meaning. As a consequence, these claims may be misunderstood by potential consumers.
•Lesser of two evils: Green claims that may be true within their product category but distract consumers from their larger environmental impacts of the category in total are categorized as sin of lesser of two evils. Examples are “green” herbicides or organic cigarettes.
•Fibbing: This sin comprises making environmental claims that are simply inaccurate. An example would be a laundry detergent that claims to be packaged in “100 percent recycled paper” while the container is made of plastic.

In the end, green washing is problematic for the environment, consumers and for the businesses doing the green washing. First of all, it is bad for the environment because it can persuade consumers to do the contrary of what is good for the environment and make them buy products that are not environmentally friendly.

And finally, companies that green wash can lose their good reputation and consequently sales when consumers recognize that they were misled and lied to.

Mark Wuttke, who heads the spa organization Wuttke Group, is aware of the green washing issue and states that spas often spend more money advertising they are green than they actually implement sustainable and environmentally-friendly business practices.

He brings up the example that spas that want to appear greener often add images of flowers or plants to their label. Consequently, guests who are searching for green spas can be misled by this action. Furthermore, he states that in order to avoid the green wash spa label, it is crucial to implement truly green business practices.

Moreover, Karin Niederer and Hildegard Dorn-Petersen address the green washing problem in an article about green spas. They state that spas worldwide declare themselves as green spas for marketing purposes in order to attract guests — even if they actually are not green. Also the luxury segment of spas and hotels uses this concept for guest acquisition.

However, a green spa should act in a sustainable way and be confident and authentic in its environmental-friendly activities and not only use being green as a marketing tool.

Many examples exist in the wellness and spa industry where green washing strategies are applied. A spa hotel in the Alps, for instance, claimed to be a green spa with statements in its press releases. It promoted the use of regional woods but also used woods from the rain forest for construction.

Furthermore, big windows in the relaxation lounge that enable a nice view into nature was a green activity the spa announced. However, these activities do not make a spa a green spa, and messages like this are misleading and harmful to the entire spa industry.

A tool that tries to solve the green washing problem is the so called Green Washing Index. It is a website where people can post and rate advertisements of companies that promote to be environmental concerned and act green. The goal of the green washing index is to educate consumers about understanding advertisements and making them more conscious of green washing.

Consequently, the index creates better informed and conscious consumers and, ultimately, companies will implement sustainable business strategies before they advertise that they are sustainable. Moreover, businesses should be accountable for sustainable and green activities they claim to conduct.

The criteria of the Green Washing Index are that the advertisement:
•Misleads with words.
•Misleads with visuals and/or graphics.
•Makes green claims that are vague and not provable.
•Exaggerates and overstates how green the company/service or product is.
•Leaves out essential information and makes the green claim sound better than it actually is.

What else can be done to fight green washing? The development of a uniform standard and certification program would be a crucial first step that would help to create more transparency on the market.

Customers can compare green spas and inform themselves about the stage of being green of individual spas. Also, spas can get guidelines and standards they can and need to stick to in order to be taken serious about their green philosophy.

This standard and certification needs a common base for every spa worldwide. However, it is essential to adapt it to certain countries and regions when it comes to specific regulations. A green spa in a city in the United States is able to stick to different criteria than a green spa in the Alps in Europe.

Another essential measure would be to focus on education on what being green and sustainable means. Many people do not have knowledge in this field; it would help a lot for the further development of green spas to educate people on this topic. Furthermore, the better educated people are — not only guests but also spa professionals — the fewer frustrations can occur and less green washing will take place.

Additionally, sustaining organizations like the Green Spa Network are crucial. These organizations try to make the green spa industry more transparent, give helpful tips to spa professionals and serve as information exchange platforms.

It is of high importance to further support the Green Spa Network as well as like minded organizations so that they can further grow. As a consequence, these networks will get more powerful and influential within the spa industry and will be an essential help for further developing and internalizing the green movement.

Why Don’t Therapists Sell?

It always amazes me when I hear this comment from Spa Directors.  The first question I have is did you ask them how they felt about selling in their interview?  Did you actually ask them to sell you something to see if they understand the sales process and how to close a sale?  Did you tell them they would be required to sell as part of their job?

Massage therapists are often hired without having the skill set to sell as part of their revenue and income mix or the knowledge to deliver informational sales content in a service environment.   I recommend first hiring staff that can sell, if retail and repeat guests are important to the vitality of your business. Ask the questions above when hiring. Pick up an object during the interview and ask them to sell it to you.   If you have staff that do not sell, determine if they have the capacity to learn and sell.  If so, train them and give them tools and time to sell and to close the sale. If not support them with a strong sales team at the desk that can close the sale or hire employees that can help you achieve your business goals.

Botanical Ingredients for the Medical Spa

By: Katherine Tomasso, Posted: October 31, 2013, from the November 2013 issue of Skin Inc. magazine.

Botanical Ingredients for the Medical Spa

Compared with the ablative, aggressive treatment options of the past, skin inflammation is less prevalent and less severe, yet it does still occur. Plants—and the phytochemicals they contain—are an important source of raw materials specific to the recovery process.

Primary and secondary metabolites. Plants have two kinds of active constituents: Those they use to thrive and those that appear to be secondary to growth. These are known as primary and secondary metabolites, respectively. Primary metabolites include starches, amino acids, fixed oils and fats. Secondary metabolites are other plant chemicals that, only a few years ago, were thought to be useless by-products of metabolism. Researchers now know that living organisms wouldn’t produce anything superfluous. Whatever a plant’s secondary metabolites, you can be sure that they have a purpose, either for the plant directly or for the benefit of humankind. Of the 900 plants and herbs used in skin care preparations, it’s estimated that approximately 25% of them contain natural plant steroids and salicylates, compounds that have very potent anti-inflammatory properties. The versatile actions of botanicals indicate how perfectly the natural skin care products segment aligns with the 21st century medical spa.

Soothing, anti-inflammatory botanical ingredients

Using high-quality, botanically based products that are concentrated with essential fatty acids and lipids, vitamins, minerals and amino acids delivers a restorative action to the skin that complements procedures, such as microdermabrasion, as opposed to competing with them.

Whether irritation is the result of mechanical or chemical means, botanically rich products can support the skin through the inflammatory and repairing stages. Optimizing skin health involves hydrating, soothing, protecting, nourishing and rejuvenating actions, and plant extracts are active in each of these areas. As you seek out the best options to complement medical device therapies or rebalance the skin after a peel, look for products and ingredients that address all of the skin’s needs, and specifically those that control inflammation.

Arnica (Arnica montana). This has been used for medicinal purposes since the 1500s to reduce inflammation and heal wounds. Part of the sunflower family and rich in polyphenols—the pigmented parts of plants—its main constituent is thymol, a highly antiseptic component. Arnica is also very effective at neutralizing the negative energy of free radicals.

For the rest of the article,  http://www.skininc.com/skinscience/ingredients/Botanical-Ingredients-for-the-Medical-Spa-230098161.html?page=2