Deborah Evans & Associates is a boutique hospitality, spa and salon consulting firm and multi-line representation agency that brings innovative ideas and luxe, eco-forward products to the trade. Operating as a leading industry consultant since 1996, we have provided guidance to a prestigious list of hotel & resorts spas, day spas and private club spas. Our offerings include business consulting for new projects and existing spas and salons, as well as bringing the highest quality professional and retail products, training and marketing support to our clients.
We offer a wide range of consulting services to include financial analysis, proformas, concept, design and brand development, operational set up and assistance, recruiting, training and on-going consulting and management advisory. We will develop a solution to fit your needs and budget.
Our commitment is to bring practical, effective solutions to increase revenue and improve profit. We partner with our clients to maximize their position and ensure a profitable business model.
Through our consulting work and financial review of countless spas, we often see many missed opportunities to maximize revenue and retail sales, with retail sales as an increasingly important piece of the profit model. We develop retail revenue strategies, seasonal and signature treatments and services, new niche target markets and ultimately new customers and increased revenue. In our efforts to provide information to solve operational issues and to bring new solutions we offer advanced training services to include retail and sales training, customer service training, retail financial analysis to spa owners/operators and treatment training.
As many spas operate under the industry benchmark of 18+ % retail sales to treatment revenue, we work hard to assist our spa and salon clients to maximize their opportunities. We distribute some of the top professional spa and salon product lines in the U.S. and provide full account support through product knowledge, treatment training, retail selling and merchandising.
We gave careful thought to the selection of our spa partners and whose company ethos was in alignment with our own. We wanted key values that are synergistic with our own – integrity, high value and dependability.
We sought and found companies we could represent that were committed to wellness and that reinforce our belief in making a difference in individual lives, not just representing another product line. We have carried these values in our work over the last thirty years and are honored to represent our chosen lines. They represent pure, natural ingredients and create new niche markets for spas. Our spa and salon treatments are sublime and we can create custom scents and signature treatments for you.