Welcome to Deborah Evans & Associates
Deborah Evans & Associates is a boutique hospitality, spa and salon consulting firm and multi-line representation agency that brings innovative ideas and products to the trade. Operating as a leading industry consultant since 1996, we have provided guidance to a prestigious list of hotel & resorts spas, day spas and private club spas. Our services includes financial analysis, start up projections, concept, design and branding development, operational set up and assistance, recruiting and training and on-going consulting and management advisory.
Our commitment is to bring practical, effective solutions to increase revenue and improve profit. We partner with our clients to maximize their position and ensure a profitable business model.Through our consulting work and financial review of countless spas, we often see many missed opportunities to maximize revenue and retail sales, an increasingly important piece of the profit model. We develop retail revenue strategies, seasonal and signature treatments and services, new niche target markets and ultimately new customers and increased revenue. In our efforts to provide information to solve operational issues and to bring new solutions we offer advanced training services to include retail and sales training, customer service training, financial analysis to spa owners/operators and treatment training.As many spas operate under the industry benchmark of 18+ % retail sales to treatment revenue, we wanted to offer more to help our spa and salon clients maximize their opportunity. We represent some of the top professional spa and salon product lines in North America and provide full account support through staff training in product, sales and retailing, treatment training and merchandising. We gave careful thought to the selection of our spa partners and whose company ethos was in alignment with our own. We wanted key values that are synergistic with our own – integrity, high value and dependability. We sought and found companies we could represent that were committed to wellness and that reinforce our belief in making a difference in individual lives, not just representing another product line. We have carried these values in our work over the last thirty years and are honored to represent our chosen lines. They represent pure, natural ingredients and create new niche markets for spas. Our spa and salon treatments are sublime and we can create custom scents and signature treatments for you. |
![]() |



Deborah Evans & Associates is a boutique hospitality, spa and salon consulting firm and multi-line representation agency that brings innovative ideas and products to the trade. Operating as a leading industry consultant since 1996, we have provided guidance to a prestigious list of hotel & resorts spas, day spas and private club spas. Our services includes financial analysis, start up projections, concept, design and branding development, operational set up and assistance, recruiting and training and on-going consulting and management advisory.

